Saturday, May 23, 2015

Italy 2015 - Marvels of the Economy - Lavazza, Caffarel, Branca

ISSUE DATE: 24 April 2015
STAMP DESIGN: Poste Italiane

Gianduiotto Caffarel
- 150th anniversary of production.

Caffarel is a chocolate-manufacturing company based in Luserna San Giovanni, Italy, which is a subsidiary of Lindt & Sprüngli. The company was founded in Turin during the 19th century. According to the company, it was founded in 1826 when Pierre Paul Caffarel (1801–1871) converted an ex-tannery into a chocolate factory and invented Gianduiotto in 1852.

In 1826 Caffarel purchased a revolutionary industrial machine, invented by Bozelli of Genoa, which was able to produce more than 300 kilos a day (a record then). Thanks to this machine, he established the first company to sell large quantities of solid chocolate (which was invented in Turin at the end of the 18th century). The second commercial success was Gianduja. In 1852 Caffarel introduced a new type of chocolate, made by mixing cocoa, sugar and Tonda Gentile delle Langhe hazelnuts (renowned for their taste). In 1865, he began producing this unique specialty.

An alternative account is that chocolate production on the site was started by Giovanni Martino Bianchini, who had invented a water-powered machine for the production of chocolate, and the factory was purchased by Paul Cafferel on May 1, 1832. 

Cafferel was the only producer of chocolate using mechanisation in Turin until 1851, and later became Caffarel Prochet & Co. when Michele Prochet joined the company. However it is unlikely that Prochet invented gianduia paste in 1852, as is often stated, since he would have been 13 years old in that year. The company's ties with the Caffarel family ended by 1897, and Prochet died in 1904. The company changed hands more than once in the early 20th century, in one case following its bankruptcy. There were multiple claims as to the originator of gianduia, and insufficient evidence to confirm any of them conclusively, nor the date of the invention.

Fratelli Branca - 170th anniversary of its foundation

Fratelli Branca, formal name Fratelli Branca Distillerie Srl, is a distillery based in Milan, Italy, that was founded in 1845. Fratelli Branca makes an amaro digestif, Fernet Branca. In 2001, the company purchased from the Carpano family of Turin the rights to produce Punt e Mes.
The eagle gripping a bottle of Fernet-Branca in its talons soaring above the globe appeared for the first time on the Branca calendars in 1895.

After being included in calendar illustrations for a few years in a row, on November, 27th 1905 the logo was officially registered with the Italian Ministry of National Economy.

The image, which became the symbol of the company over the years, has notable origins: its designer was Leopoldo Metlicovitz, born in Trieste in 1868, who established himself as an archetypal artist of the period and influenced Marcello Dudovich, among others.

Luigi Lavazza - on the 120th anniversary of its foundation

Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business of Lavazza S.p.A. is currently administered by the third and fourth generation of the Lavazza family.

Old Lavazza ad.

Lavazza imports coffee from around the world. Countries include Brazil and Colombia in South America, Guatemala, Costa Rica, and Honduras in Central America, Uganda in Africa, Indonesia and Vietnam in Asia and the United States and Mexico in North America. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia, and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.

Branded as "Italy's Favourite Coffee," the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza. Among its offerings today are products such as Top Class, Super Crema, Crema e Gusto, Grand'Espresso, Dek (decaffeinated), and coffee capsules A Modo Mio, "Espresso Point" and BLUE.

Modern Lavazza ad.


Luigi Lavazza 

Fratelli Branca 

Gianduiotto Caffarel 


Pictures of the products, ads, logos and trademarks are copyrighted property of the:
Fratelli Branca Distillerie Srl - www.branca.it
Luigi Lavazza S.p.A. - www.lavazza.com 
Caffarel - (Lindt & Sprüngli) www.caffarel.com

Stamp images thanks to Poste Italiane